Producer, Marcelo C. Alvarez and Director Sergio Guerrero attend Woodbury University in Burbank, California.  The MPW members met with selected team of students for the very first time.  The team was presented with the rules + guidelines and began the 4 week process of creating and developing an original concept for a 30 second commercial.  During the week of March 4th, 2013 a Novamex, Inc representative will meet with the team to give a brief of the company, product and expectations.

MPW has worked closely with Bruce R. Cook, Ph.D., Chair Dept. Filmmaking School of Media, Culture, and Design at Woodbury University to assemble a team of 6 students to participate in the creative workshop. Producer, Marcelo C. Alvarez is a former student of Dr. Cooks at the LACC (Los Angeles City College) Cinema Program. “Dr. Cooks classes  were very instrumental in learning the necessary tools that allowed to excel in my career, the hands on experience I got from the courses gave me an understanding of what to do on set” After working for several years at LACC teaching Directing and Business Production courses at LACC, Bruce R. Cook, Ph.D. went on to become the Chair of Filmmaking School of Media at Woodbury.

Bruce Cook, Ph.D.
Chair of Filmmaking
in the School of Media, Culture & Design
Woodbury University

Dr. Bruce Cook originally worked as a laser physicist at Hughes Aircraft as part of the Apollo Project. He later earned his MS in Film and PhD in Communications from USC. Dr. Cook has served as consultant on dozens of independent feature films. Since 1973 he has taught at a number of film schools, including USC, UCLA, and Los Angeles City College. Among his five thousand former students are Matt Groening (creator of The Simpsons), actor Laurence Fishburne, Paramount VP of Marketing Lucia Ludovico, former Warner Brothers VP Tom Merino, numerous directors and producers, twelve Academy Award nominees and winners, twenty-seven Emmy nominees and winners, and two Grammy winners.

He recently designed and taught courses at Woodbury University titled “Globalization of Media,” “The Theology of Horror Films,” and “The Art of the Pitch.” Dr. Cook founded the Filmmaking department at Woodbury University and oversaw the design and construction of the new sound stage, editing labs, and screening room/mixing stage. He also co-wrote the grant that established the new departments of Video Game Art & Design and Media Technology.

Dr. Cook, who also writes under the pen name Brant Randall, has earned credits as writer, producer, or director on eleven independent feature films as well as commercials. He has written more than twenty screenplays, including the films The Census TakerLine of Fire; and Nightwish.

This year at Woodbury University he helped establish the Entertainment Media Group, which includes Animation, Filmmaking, Game, Media Tech, a new strand of Costume Design within Fashion design, and is working to establish a Production Design strand within Interior Architecture and Filmmaking led by former President of the Art Director’s Guild, Mimi Gramatky-Stradling. Future plans include a Producer’s Program offered jointly by the School of Business and the Departments of Filmmaking, Animation, and Video Games.

Dr. Cook’s vision for the Entertainment Media group is to reach out to underserved populations—first generation college students, minorities, newly arrived immigrants, and international students—in order to build the evolving world of global media. The curriculum is production oriented with a strong grounding in worldwide marketing (including social media), distribution, pitching, and new capital formation.

“I want to add new voices to the global cinematic discourse,” says Dr. Cook. “I believe that visual entertainment and the stories conveyed offer windows into other cultures. Those stories help us understand and appreciate each other, while creating revenue streams that did not exist before.”