Wednesday, April 10th, 2013, Santa Monica Playhouse, 80 people in the audience, from ad exec’s, producers, directors, writers and the list goes on.  The teams were ready to pitch their original concept for Sidral Mundet Manzana Verde (green apple soda) The judges would select a winner and the concept would go into production!

Here is the program for the Live Pitch Session… but who won?  Woodbury University, SantaMonica College or Inner-City Filmmakers, one thing could definitely be said, “it was an illuminating experience for everyone involved”!