ALEX RUIZ CASANOVA

ALEX RUIZ CASANOVA

Creative Marketing

Alex Ruiz Casanova has an outstanding track record of over 23 years in sales, marketing and advertising with a focus on the Latin American and U.S. consumers.

Alex began his career at Colgate Palmolive Company in New York where he co-founded the Hispanic Marketing department and was a two-time recipient of the Colgate Palmolive “Hall of Fame” award for his success in revenue generating programs in ethnic segments.  After 7 years at Colgate Palmolive, Alex held key international marketing positions for E.J. Gallo Winery and Domecq International, where he excelled in positioning and launching brands, as well as improving equity of mature brands in international markets.

Alex Ruiz Casanova also spent 6 years at SBC Communications (now AT&T) heading the Diverse Marketing and Marketing Communications functions for all categories in every market.  His strength in strategic development and creative excellence helped the Corporation improve brand equity among ethnic consumers resulting in growth to the base, product penetration, RPU and annual revenue by 25%.

Alex became a VP of Marketing and Publicity for Telscape Communications during the start-up period of 2000-2001. His contributions included the development of Telscape’s corporate identity, brand, creative and media strategies resulting in 65% awareness level and the acquisition of 60,000 households during the first 6 months of operations.

Alex’s extensive experience in building and growing brands earned him the Chief Marketing Officer position at CCN (Compañía Cervecera de Nicaragua) where he rejuvenated the flagship brands, resulting in record-breaking sales. Alex was subsequently recruited as the CMO for Nexxo Financial Corporation, an emerging leader in money remittance to Latin America.  At Nexxo, he successfully launched the brand in key California markets making the brand a household name among Hispanic remitters.

Alex Ruiz Casanova was contracted back to Telscape Communications in November 2007, where he spent over a year as Chief Marketing Officer in charge of marketing and advertising.  He was successful in repositioning and re-launching the brand, as well as adding enhancement to the product repertoire.

Alex’s strategic skills and creative talent, coupled with his extensive experience managing in–house advertising agency functions makes him a one of a kind executive excelling in the areas of brand strategy, marketing and advertising.

Alex holds a BA degree from St. Michael’s College, an MA from Tulane University; he is also a graduate of the Executive Marketing Program at Columbia University Graduate School of Business.